The problem:

There has been a revolution in everything in our society except in sales. “New” sales books are still talking about the same tips, tricks and techniques that were working in the last century. Certainly selling has the look of 20 or 30 years ago, features and benefits are still the main topic at every sales training, and management is pushing the same old ideas about cold calling, pipeline volume, and counting every activity (volume vs. relationship).

But selling itself is changing. The whole business environment is more dynamic; your customers are better informed and prepared. They know more about you and your products then you will expect. They are more educated; they are searching for information by themselves; and they are looking to providers to understand the buyer’s situation, needs and business. If they know so much about you, how can you try to sell them the same product or service without knowing their business situation or their needs?

Sales can't continue to resolve 21st century situations in the business world using last-century tips and tricks. Tomorrow’s sales challenges can't be met using last-century’s understandings and strategies. Those skills and information are not wrong; they are simply incomplete for today’s market, and that is why Sales 1.0 does not work anymore. This old model is too slow, too unpredictable and too expensive for today’s businesses. 

The solution:

The 21st Century changes the rules of engagement. New knowledge and skills are needed and also a new definition of sales to help you in your search for your next customer, to accelerate revenue growth, and to give you a competitive advantage.

Sales 2.0 is about aligning and combining the Web 2.0 technologies with the sales processes to have more effective customer communications and to increase productivity and effectiveness. Sales 2.0 will help you sell more at a lower cost. And that is all that counts in sales. Sales 2.0 combines the science of selling with the art of selling.

What you will learn...

• Why Sales 1.0 is too slow, too unpredictable and too expensive?
• How to move from sales-centric approach to customer-centric approach?
• How to make buyers come to you?
• How to build a huge Rolodex?
• How to warm up your cold calls? 
• Where and how can you find customers who are in the market TODAY?
• How can you be in front of your customers at the exact time when they are in the market?
• How to network more efficiently (with two mouse clicks)?
• How to identify your most promising leads and give them top priority?
• How to create the value for your customers?

Register today!

Suggested Attendees: All sales people, sales managers, and small business owners

Your host is Alen Majer, founder and CEO of The Science and Art of Selling - a sales training, coaching and consulting company in Toronto, Canada. He is the author of four sales books, including "Selling Is Better Than Sex", and “Trigger Events – How to Find your Next Customer”. Discover more about Alen on his blog at www.alenmajer.com

1. To register by phone call us at 416-840-4982 OR 1-866-876-4761
2. Send us an email: registration@scienceandartofselling.com

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